Affinity: What designers should be using

If I were running a graphic department today I would have already switched them over to it. I am as certain with this as I was with Adobe CS3. Affinity is the future of graphic design.

Adobe will diminish. With it Photoshop, Illustrator, InDesign. They subscribed themselves out of a customer. They innovated out of relevance. They changed the tools so much it wasn’t worth knowing. Endless commands. Countless palettes. More and more complex. More and more expensive.

Then Affinity came in.

The design ethos is different. It is a focused group of applications. Paired down to the tools you actually need. Not trying to be a thousand things, just picking a few and doing them well.

The parallels might be to the Adobe world of Photoshop, Illustrator and InDesign, but they are not the same. They offer more. They mean what the words say. It is Affinity Designer, and it is a program designed for designers. It is Affinity Photo and it is made for photographers. It is Affinity Publisher and it is made for publications. It is a different way of thinking. Focus on the act, not the tool.

Adobe, Adobe, Adobe. It’s all you ever hear today in the world of graphic design. But there was a time, not that long ago, when Quark had a voice and Corel was right behind. The tools change, always. The act does not. Focus on design. Choose Affinity by Serif.

$69. It’s a one time payment. Affordable. Powerful. All you need to unleash your creativity.

Hey Serif, want to sponsor me?

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